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Simplicity

Positive

Established 2016 · 3 funds

Best 5yr

0.0% pa

Fees from

0.31% pa

Sentiment

86/100

AUM

—

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Community Sentiment

Simplicity enjoys strong community sentiment as a trusted, low-cost KiwiSaver and investment provider. Members consistently praise its competitive 0.24% fees, nonprofit structure with charitable giving, and straightforward passive index approach. The provider is frequently recommended alongside Kernel and InvestNow as part of a trusted trio for fee-conscious investors. Some users note limitations in fund customisation for those seeking tactical positioning or sector-specific exposure, and a few raise concerns about concentration in NZ housing assets.

  • Simplicity's fee structure at 0.24% is widely viewed as competitive and reflects genuine economies of scale, with recent reductions demonstrating commitment to member value
  • The nonprofit model and practice of donating 15% of fees to member-voted charities resonates strongly with values-conscious investors seeking ethical alignment
  • Limited fund range (four main options) appeals to set-and-forget investors but frustrates those wanting tactical market timing or sector-specific diversification
  • Passive index-tracking approach delivers competitive long-term returns and is frequently recommended as superior to actively managed alternatives for most investors
  • Significant exposure to NZ housing through mortgages and Simplicity Living development raises questions about true global diversification for some members

Sentiment Overview

86

Score: 86/100

Based on social media, reviews, and news mentions

Example Fund

Simplicity Balanced Fund

5yr: %Fees: 0.31%

Simplicity is a New Zealand-based non-profit fund manager founded in 2016, with a mission to make Kiwis richer and smarter with money. The organisation is 100% owned by the Simplicity Foundation, a registered charity that receives 15% of all management fees — with over $13 million donated to Kiwi charities to date. As a government-appointed KiwiSaver default provider, Simplicity manages over $10.1 billion on behalf of more than 187,000 members across New Zealand.

Simplicity offers a comprehensive range of low-cost, ethically invested financial products including KiwiSaver funds, non-KiwiSaver investment funds, and first home loans. Their KiwiSaver scheme includes six diversified funds — Defensive, Conservative, Balanced, Default, Growth, and High Growth — all with a management fee of just 0.24% p.a. and no membership fees. Their investment funds offer eleven options spanning diversified, single sector (NZ Share, NZ Bond, NZ Cash, Hedged and Unhedged Global Share, Hedged Global Bond), and thematic categories such as the Homes and Income Fund, with a minimum initial investment of $1,000.

Beyond traditional investment products, Simplicity also provides first home mortgages exclusively to eligible KiwiSaver members at a competitive floating rate. Their broader investment activity includes build-to-rent housing through Simplicity Living, community housing bonds, venture capital via Icehouse Ventures, and private equity in New Zealand companies — all aimed at addressing some of New Zealand's most pressing social and economic challenges.

Contact Details

Website: https://simplicity.kiwi